Hi,
I am currently conducting a study trying to research the effect of a security incident (IV) on a company's reputation (DV) (+ certain moderating effects and control variables; however, those are not the important part here).
I have used the within-subject method and measured responses on a Likert scale. First, I measured the reputation without mentioning a security incident, then I introduced the scenario to the participants (a security incident has occurred), and then I measured the reputation again (same questions).
Which regression would you choose (and how would you formulate it) if you wanted to measure the effect of a security incident on a company's reputation?
I presume I will need to use deltaReputation and somehow use it in a regression. But would this delta effectively be used as a measure of the security incident (replacing IV in the regression command - e.g., reg Reputation deltaReputation ...)?
Or is there something else that I am not considering?
Thank you in advance
I am currently conducting a study trying to research the effect of a security incident (IV) on a company's reputation (DV) (+ certain moderating effects and control variables; however, those are not the important part here).
I have used the within-subject method and measured responses on a Likert scale. First, I measured the reputation without mentioning a security incident, then I introduced the scenario to the participants (a security incident has occurred), and then I measured the reputation again (same questions).
Which regression would you choose (and how would you formulate it) if you wanted to measure the effect of a security incident on a company's reputation?
I presume I will need to use deltaReputation and somehow use it in a regression. But would this delta effectively be used as a measure of the security incident (replacing IV in the regression command - e.g., reg Reputation deltaReputation ...)?
Or is there something else that I am not considering?
Thank you in advance
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