Dear Stata list community,
following situation - I am writing my Master Thesis, which is valuation of the Bumble IPO (Bumble is a online dating website)
As a smaller part, Thought it would make in grading the difference if I add an empirical research about the impact of covid measures on the online dating market in the US
(I was deciding on either just looking at Bumble downloads / revenues or US downloads / revenues) both retrieved from a data analytics tool
the Covid information I retrieved from WHO
I deleted the data prior to 31/01/2020 because this is where the first cases started, the first vaccinations started in 2021, so its not shown in the example below.
I created the ln of downloads to avoid skewness - first I tried the regression with xtreg but only got omitted values, which is why I used reg.
However, the results are FAR lower than expected (I am saying this because broker always mentioned in broker reports, that an increase vaccinations / increase in mobility will increase downloads of online dating apps)
Of course, it could just be the case that there is only a very very small impact, but I am questioning rather the approach I used.
Do you have tipps or suggestions what to do differently?
E.g., should I use LOG also for the independent variables, as they are also quite big and fluctuating?
should I use another approach than classic reg?
Unfortunately there is not much research about looking at the impact of mobility data / vaccination data on online dating and my Prof is a corporate finance prof, so not used at all to STATA.
Thank you very much for your help - much appreciated!
Best,
Pauline
following situation - I am writing my Master Thesis, which is valuation of the Bumble IPO (Bumble is a online dating website)
As a smaller part, Thought it would make in grading the difference if I add an empirical research about the impact of covid measures on the online dating market in the US
(I was deciding on either just looking at Bumble downloads / revenues or US downloads / revenues) both retrieved from a data analytics tool
the Covid information I retrieved from WHO
I deleted the data prior to 31/01/2020 because this is where the first cases started, the first vaccinations started in 2021, so its not shown in the example below.
I created the ln of downloads to avoid skewness - first I tried the regression with xtreg but only got omitted values, which is why I used reg.
However, the results are FAR lower than expected (I am saying this because broker always mentioned in broker reports, that an increase vaccinations / increase in mobility will increase downloads of online dating apps)
Of course, it could just be the case that there is only a very very small impact, but I am questioning rather the approach I used.
Do you have tipps or suggestions what to do differently?
E.g., should I use LOG also for the independent variables, as they are also quite big and fluctuating?
should I use another approach than classic reg?
Unfortunately there is not much research about looking at the impact of mobility data / vaccination data on online dating and my Prof is a corporate finance prof, so not used at all to STATA.
Thank you very much for your help - much appreciated!
Best,
Pauline
Code:
* Example generated by -dataex-. For more info, type help dataex clear input long downloads_market float lndownloads_market long(total_cases total_vaccinations) 349322 12.76375 8 . 419778 12.94748 8 . 410355 12.924778 9 . 323442 12.686775 10 . 304240 12.625572 13 . 312402 12.652046 17 . 332996 12.715886 19 . 344259 12.74915 19 . 412194 12.92925 19 . 420423 12.949017 20 . 342605 12.744333 20 . 315655 12.662405 20 . 302375 12.619423 20 . 297856 12.604365 20 . 309883 12.64395 22 . 387060 12.866335 23 . 409318 12.922248 24 . 335484 12.72333 24 . 314410 12.658453 24 . 317562 12.668428 26 . 300150 12.612038 31 . 311941 12.65057 34 . 398717 12.896008 35 . 417589 12.942253 40 . 327214 12.69837 48 . 306061 12.63154 48 . 293169 12.588505 52 . 284897 12.559883 56 . 303564 12.623347 64 . 369591 12.820152 69 . 380383 12.848934 73 . 309360 12.64226 82 . 305225 12.628804 100 . 304429 12.626193 135 . 292680 12.586835 186 . 300948 12.614693 256 . 373907 12.831762 334 . 384436 12.859532 464 . 308904 12.640786 610 . 291723 12.58356 822 . 283307 12.554286 1212 . 268841 12.501876 1709 . 283359 12.55447 2234 . 360911 12.796387 2961 . 351178 12.76905 3929 . 267055 12.49521 5148 . 251286 12.434347 7283 . 259075 12.464873 9652 . 242240 12.397684 12881 . 266414 12.492806 17743 . 331464 12.711274 23856 . 336786 12.727203 31415 . 266837 12.494393 40525 . 250916 12.432874 51290 . 248241 12.422155 62044 . 249382 12.426742 73376 . 274532 12.522823 87491 . 347143 12.757492 105965 . 364568 12.806468 126309 . 267250 12.49594 146982 . 250079 12.429532 173143 . 243658 12.40352 188679 . 252228 12.438088 211939 . 277761 12.534516 240613 . 364321 12.80579 270403 . 361539 12.798125 302460 . 289566 12.576138 334594 . 271952 12.51338 361578 . 272584 12.515702 390207 . 274151 12.521435 419562 . 294180 12.591948 453710 . 376700 12.839205 488453 . 375375 12.83568 521632 . 278342 12.536606 553167 . 278400 12.536814 580261 . 250954 12.433025 605505 . 259665 12.467148 630764 . 281926 12.5494 655972 . 371005 12.82397 687466 . 367160 12.813553 717782 . 288604 12.57281 746063 . 259612 12.466944 772133 . 263134 12.48042 798561 . 264060 12.483932 824488 . 285927 12.563492 854958 . 376521 12.83873 888169 . 368201 12.816384 922947 . 280147 12.54307 956550 . 288791 12.57346 982613 . 277703 12.534307 1006371 . 281986 12.549613 1030306 . 283461 12.55483 1057080 . 363533 12.803625 1088301 . 365892 12.810094 1121383 . 287396 12.568616 1149675 . 264130 12.484197 1175602 . 269427 12.504053 1197926 . 258022 12.4608 1220804 . 283223 12.55399 1246244 . 349013 12.762864 1274796 . end
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