Good approaches to creating market research survey cross tabs

[Shubu Mitra]

I am a new user of Stata15 on a Mac and my trying to learn recommended approaches when creating typical market research survey crosstabs. I have seen the use of matrix command along with the use of variables to calculate %s and counts. Are there other approaches that folks have used that take less effort?
As you may be aware, typical survey research asks lots of ratings and ranking questions and then reports aggregate results via cross tabs. I want to create those typical crosstabs. Appreciate you taking the time to read and respond.
Best
Shubu

[Marcos Almeida]

Welcome to the Stata Forum / Statalist,

I fear your question is somewhat overarching. It would potentially encompass the whole topic of survey.

But it seems you wish to produce tabulations under a svy design.

Being this so, the best approach is to follow the FAQ advice, particularly the topic about sharing data/output/command.

This way, the reply to the query ends up, well, customized.

[David Benson]

So table and tabulate will be your key Stata commands here. There are also a bunch of helpful user-written commands (SSC) such as tabout, estout, asdoc, putdocxcrosstab, etc.

For examples of tabout tables visit the official on-line gallery and consult the User Guide (skip down to chapter 3). A similar Tabout user guide is available at ResearchGate (you may need to register to download it). But it has a number of really nice tables / crosstabs of survey data (& the Stata code to create them). Link

Other things to look at:
Checkout this post on Creating 3-way, 4-way, and 5-way cross-tabs in Stata

See also this post on Stack Overflow

If you want to use makematrix (SSC), Nick Cox has a great article about it here